Why Some Videos Go Viral - Ylvis Case Study

How and why does an online humor bit take off when others online remain the proverbial tree in the forest? My post this week on Marketing Wizards of the West Coast takes a look at Ylvis, which is approaching 400+ million YouTube views.

https://www.linkedin.com/groups/Ylvis-Lessons-in-Online-Viral-6645080.S.5856922232151883776

The Web’s Best 404 Error Pages

On Average, About 1.1% Of A Website’s Traffic Reaches An Error Page Due To Bad Links, Pulled Content, Etc. The 404 Error Page Provides An Often Overlooked Opportunity To Impact SEO, Minimize Exits, Improve User Experience, And Reinforce A Brand’s Image (And Quirkiness). Here Are Some Of The Best 404 Pages On The Internet:

http://creativemarket.com/blog/2013/07/22/the-best-404-pages-on-the-internet

SEO In A Nutshell – Yeah Right

Google’s 200 Ranking Factors: The complete list

http://holykaw.alltop.com/googles-200-ranking-factors-the-complete-list-infographic

Or, you could just write good content…

Placidly – The Voice of Peace and Desiderata

Abie Nathan was an Israeli philanthropist and a peace activist during the 60s thru 90s in Israel. In the 70s he liquidated most of his assets from his successful run as a owner of the California restaurant in Tel Aviv and bought an old ship which he turned into an off-shore modern radio station that transmitted and promoted peace and love to Israel, the Eastern Mediterranean, and the adjacent Middle East region.

He called his ship: Sfinat Ha’Shalom (The Peace Ship) and its radio station: ‘The Voice of Peace’. Each and every evening towards sunset during the initial years the station was on the air, Abie Nathan broadcast a recording of himself reciting ‘Desiderata’ in his own deep and tranquil voice. For a generation of Israelis, ‘Desiderata’ became a well-known soothing poem associate with its (and the station’s) message of love and peace.

DESIDERATA

Go placidly amid the noise and the haste,
and remember what peace there may be in silence.

As far as possible, without surrender,
be on good terms with all persons.
Speak your truth quietly and clearly;
and listen to others,
even to the dull and the ignorant;
they too have their story.
Avoid loud and aggressive persons;
they are vexatious to the spirit.

If you compare yourself with others,
you may become vain or bitter,
for always there will be greater and lesser persons than yourself.
Enjoy your achievements as well as your plans.
Keep interested in your own career, however humble;
it is a real possession in the changing fortunes of time.

Exercise caution in your business affairs,
for the world is full of trickery.
But let this not blind you to what virtue there is;
many persons strive for high ideals,
and everywhere life is full of heroism.
Be yourself. Especially do not feign affection.
Neither be cynical about love,
for in the face of all aridity and disenchantment,
it is as perennial as the grass.

Take kindly the counsel of the years,
gracefully surrendering the things of youth.
Nurture strength of spirit to shield you in sudden misfortune.
But do not distress yourself with dark imaginings.
Many fears are born of fatigue and loneliness.

Beyond a wholesome discipline,
be gentle with yourself.
You are a child of the universe
no less than the trees and the stars;
you have a right to be here.
And whether or not it is clear to you,
no doubt the universe is unfolding as it should.

Therefore be at peace with God,
whatever you conceive Him to be.
And whatever your labors and aspirations,
in the noisy confusion of life,
keep peace in your soul.

With all its sham, drudgery, and broken dreams,
it is still a beautiful world.
Be cheerful. Strive to be happy.

THE ORIGIN OF DESIDERATA
(sourced from bolstablog.wordpress.com/2008/10/04/desiderata)

The author is Max Ehrmann, a poet and lawyer from Terre Haute, Indiana, who lived from 1872 to 1945. It has been reported that Desiderata was inspired by an urge that Ehrmann wrote about in his diary:

“I should like, if I could, to leave a humble gift — a bit of chaste prose that had caught up some noble moods.”

Around 1959, the Rev. Frederick Kates, the rector of St. Paul’s Church in Baltimore, Maryland, used the poem in a collection of devotional materials he compiled for his congregation. (Some years earlier he had come across a copy of Desiderata.) At the top of the handout was the notation, “Old St. Paul’s Church, Baltimore A.C. 1692.” The church was founded in 1692.

As the material was handed from one friend to another, the authorship became clouded. Copies with the “Old St. Paul’s Church” notation were printed and distributed liberally in the years that followed. It is perhaps understandable that a later publisher would interpret this notation as meaning that the poem itself was found in Old St. Paul’s Church, dated 1692. This notation no doubt added to the charm and historic appeal of the poem, despite the fact that the actual language in the poem suggests a more modern origin. The poem was popular prose for the “make peace, not war” movement of the 1960s.

When Adlai Stevenson died in 1965, a guest in his home found a copy of Desiderata near his bedside and discovered that Stevenson had planned to use it in his Christmas cards. The publicity that followed gave widespread fame to the poem as well as the mistaken relationship to St. Paul’s Church.

Applied Analytics – Data Mining Example

Brilliant application of data mining: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

Speaking Gig – Cool Social Gravity Summit – Nov 8, 2010

I will be speaking Nov 8 on social media actions for non-brands at the coolsocialgravitysummit.com conference in Irvine.

My New Column on Examiner.com

My writings have been picked up by Examiner.com where I am now the new career management columnist for Los Angeles. My latest article is entitled “5 Tactics for Personal Brand Management Online” http://www.examiner.com/article/5-tactics-for-personal-brand-management-online