SPEAKING AT ERA D2C

I will be presenting at the ERA D2C conference on 10/7/15 on the topic of Retail Synergy Between Broadcast & Digital Advertising - http://www.mediapartnersworldwide.co/mpw-speaking-at-era-d2c

Direct Response Writing For Success

Writing for Direct Response requires a different approach as compared with regular retail advertising that focuses on developing a brand and image. While some of the same key approaches are required for any successful radio campaign, I recently published an agency blog post about some of the essential elements a direct response radio script needs.