Thursday, October 1, 2015


I will be presenting at the ERA D2C conference on 10/7/15 on the topic of Retail Synergy Between Broadcast & Digital Advertising -

Sunday, March 8, 2015

Direct Response Writing For Success

EngageWriting for Direct Response requires a different approach as compared with regular retail advertising that focuses on developing a brand and image. While some of the same key approaches are required for any successful radio campaign, I recently published an agency blog post about some of the essential elements a direct response radio script needs.

The Challenge of Working With Overseas Developers Recently some content changes were needed on a client's website. So after crafti...