David Alpern has a black belt in digital advertising. This might sound intimidating, but he uses his forces for good, not evil, with InternetOMG.com. He has led digital campaigns at both entrepreneurial and big brands like Mazda, Skechers, Fox, Experian, and more. Oh, and he has an MBA from USC Marshall School of Business, but he's not snobby. He lives in Long Beach, CA with his lovely wife and 3 cute kids; and also lived in Israel. Contact: David [at] InternetOMG.com
Friday, April 4, 2014
Why Some Videos Go Viral - Ylvis Case Study
How and why does an online humor bit take off when others online remain the proverbial tree in the forest? My post this week on Marketing Wizards of the West Coast takes a look at Ylvis, which is approaching 400+ million YouTube views.
https://www.linkedin.com/groups/Ylvis-Lessons-in-Online-Viral-6645080.S.5856922232151883776
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