David Alpern has a black belt in digital advertising. This might sound intimidating, but he uses his forces for good, not evil, with InternetOMG.com. He has contributed to interactive strategies at both entrepreneurial and big brands like Mazda, Skechers, Fox, Experian, and more. Oh, and he has an MBA from USC Marshall School of Business, but he is not snobby. He lives in Long Beach, CA with his lovely wife and 3 cute kids and also lived in Israel. Contact: David [at] InternetOMG.com
Writing for Direct Response requires a different approach as compared with regular retail advertising that focuses on developing a brand and image. While some of the same key approaches are required for any successful radio campaign, I recently published an agency blog post about some of the essential elements a direct response radio script needs.Labels: direct response, radio
posted by InternetOMG.com @ 8:03 PM
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We direct Internet Marketing campaigns for various clients (automotive, fast food, education, fine dining, non-profit, etc.).
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