Blog: Internet OMG

David Alpern has a black belt in digital advertising. This might sound intimidating, but he uses his forces for good, not evil, with InternetOMG.com. He has contributed to interactive strategies at both entrepreneurial and big brands like Mazda, Skechers, Fox, Experian, and more. Oh, and he has an MBA from USC Marshall School of Business, but he is not snobby. He lives in Long Beach, CA with his lovely wife and 3 cute kids and also lived in Israel. Contact: David [at] InternetOMG.com

Friday, February 17, 2012

Applied Analytics – Data Mining Example

Brilliant application of data mining: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

Labels: data mining, Target

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: Name: InternetOMG.com; Location: Long Beach, CA, United States

We direct Internet Marketing campaigns for various clients (automotive, fast food, education, fine dining, non-profit, etc.).

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