Writing for Direct Response requires a different approach as compared with regular retail advertising that focuses on developing a brand and image. While some of the same key approaches are required for any successful radio campaign, I recently published an agency blog post about some of the essential elements a direct response radio script needs.Sunday, March 8, 2015
Direct Response Writing For Success
Writing for Direct Response requires a different approach as compared with regular retail advertising that focuses on developing a brand and image. While some of the same key approaches are required for any successful radio campaign, I recently published an agency blog post about some of the essential elements a direct response radio script needs.
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