David Alpern has a black belt in digital advertising. This might sound intimidating, but he uses his forces for good, not evil, w/ InternetOMG.com. He's contributed to interactive strategies at both entrepreneurial and big brands like Mazda, Skechers, Fox, Experian, and more. Oh, and he has an MBA from USC's Marshall School of Business, but he's not snobby. He lives in Long Beach, CA with his lovely wife & 3 cute kids and also lived in Israel. Contact: David [at] InternetOMG.com
Sunday, January 24, 2016
Thursday, October 1, 2015
SPEAKING AT ERA D2C
I will be presenting at the ERA D2C conference on 10/7/15 on the topic of Retail Synergy Between Broadcast & Digital Advertising - http://www.mediapartnersworldwide.co/mpw-speaking-at-era-d2c
Sunday, March 8, 2015
Friday, April 4, 2014
Why Some Videos Go Viral - Ylvis Case Study
How and why does an online humor bit take off when others online remain the proverbial tree in the forest? My post this week on Marketing Wizards of the West Coast takes a look at Ylvis, which is approaching 400+ million YouTube views.
Monday, February 17, 2014
The Web’s Best 404 Error Pages
SEO In A Nutshell – Yeah Right
Saturday, June 1, 2013
Placidly – The Voice of Peace and Desiderata
and remember what peace there may be in silence.
be on good terms with all persons.
Speak your truth quietly and clearly;
and listen to others,
even to the dull and the ignorant;
they too have their story.
Avoid loud and aggressive persons;
they are vexatious to the spirit.
you may become vain or bitter,
for always there will be greater and lesser persons than yourself.
Enjoy your achievements as well as your plans.
Keep interested in your own career, however humble;
it is a real possession in the changing fortunes of time.
for the world is full of trickery.
But let this not blind you to what virtue there is;
many persons strive for high ideals,
and everywhere life is full of heroism.
Be yourself. Especially do not feign affection.
Neither be cynical about love,
for in the face of all aridity and disenchantment,
it is as perennial as the grass.
gracefully surrendering the things of youth.
Nurture strength of spirit to shield you in sudden misfortune.
But do not distress yourself with dark imaginings.
Many fears are born of fatigue and loneliness.
be gentle with yourself.
You are a child of the universe
no less than the trees and the stars;
you have a right to be here.
And whether or not it is clear to you,
no doubt the universe is unfolding as it should.
whatever you conceive Him to be.
And whatever your labors and aspirations,
in the noisy confusion of life,
keep peace in your soul.
it is still a beautiful world.
Be cheerful. Strive to be happy.
(sourced from bolstablog.wordpress.com/2008/10/04/desiderata)