David Alpern has a black belt in digital advertising. This might sound intimidating, but he uses his forces for good, not evil, with InternetOMG.com. He has led digital campaigns at both entrepreneurial and big brands like Mazda, Skechers, Fox, Experian, and more. Oh, and he has an MBA from USC's Marshall School of Business; but he's not snobby. He lives in Long Beach, CA with his lovely wife and 3 cute kids; and also lived in Israel. Contact: David [at] InternetOMG.com
Friday, April 4, 2014
Why Some Videos Go Viral - Ylvis Case Study
How and why does an online humor bit take off when others online remain the proverbial tree in the forest? My post this week on Marketing Wizards of the West Coast takes a look at Ylvis, which is approaching 400+ million YouTube views.
https://www.linkedin.com/groups/Ylvis-Lessons-in-Online-Viral-6645080.S.5856922232151883776
Monday, February 17, 2014
The Web’s Best 404 Error Pages
On Average, About 1.1% Of A Website’s Traffic Reaches An
Error Page Due To Bad Links, Pulled Content, Etc. The 404 Error Page Provides
An Often Overlooked Opportunity To Impact SEO, Minimize Exits, Improve User
Experience, And Reinforce A Brand’s Image (And Quirkiness). Here Are Some Of
The Best 404 Pages On The Internet:
SEO In A Nutshell – Yeah Right
Google’s 200 Ranking Factors: The complete list
Or, you could just write good content…
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The Challenge of Working With Overseas Developers
The Challenge of Working With Overseas Developers Recently some content changes were needed on a client's website. So after crafti...
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Google’s 200 Ranking Factors: The complete list http://holykaw.alltop.com/googles-200-ranking-factors-the-complete-list-infographic ...
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5 Web Design Rules for Better SEO Search engine optimization (SEO) is the process of helping a website be found. Kevin Costner’s chara...
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Backgrounder on the Upcoming 19 th China Party Congress (for immediate release) In advance of the upcoming 19 th National Congress of t...